Selling Your Home Shouldn't Be Complicated.

And Neither Should Your REALTOR®.

Selling your home is a big decision. Whether you're ready to list, wondering what your property might be worth, or simply exploring your options, I'm here to help.

I'm Simon Royer with RE/MAX Icon Realty, helping homeowners throughout Cambridge, Kitchener-Waterloo, Brantford, and surrounding communities.

No pressure. No confusing sales pitch. Just honest advice, a clear plan, and someone who actually answers the phone.

What's My Home Worth?

Let's Talk About Selling

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A Different Approach to Selling Your Home

You deserve more than someone who puts a sign on your lawn and hopes for the best.

Selling your home takes preparation, a clear strategy, good communication, and someone who genuinely has your best interests in mind.

Here's what you can expect when we work together.

Find out what your home is worth

sell with me

Clear advice. Honest guidance. No pressure.

I price and positions homes based on what is actually happening in the market right now, not what someone hopes to get. My job is to give you the real picture so you can make the call with confidence.

Book a quick call

Message for sellers

Honest Pricing Advice

Your home deserves a pricing strategy based on actual market conditions, comparable properties, and your personal goals. I'll help you understand the numbers so you can make confident decisions.

Marketing That Makes Sense

Every home is different, and its marketing should reflect that. We'll develop an appropriate plan to showcase your property's strengths and reach potential buyers.

Personal Service, Start to Finish

When you hire me, you're working with me. I'll keep you informed, answer your questions, and help you navigate the decisions that come with selling.

From Our First Conversation to Sold

Selling doesn't have to feel overwhelming. Here's how we'll approach it together.

01 — Let's Talk

We'll discuss your home, your plans, your timeline, and what you hope to accomplish. No obligation. Just a conversation.

02 — Pricing and Preparation

We'll review comparable properties, market conditions, and practical ways to prepare your home for buyers.

03 — Launch and Marketing

Once your home is ready, we'll launch your listing with a marketing plan designed around your property.

04 — Offers to Closing

I'll help you evaluate offers, negotiate terms, and navigate the steps toward a successful closing.

Let's Make a Plan for My Home

Testimonials

Don't take my word for it.

Latest Blog Posts

Your Neighbour's House Sold for $750K. What's Yours Worth?

By Simon Royer, REALTOR® at RE/MAX Icon Realty, serving Brantford, Cambridge and Kitchener-WaterlooShort answer: probably not exactly, even if the two homes look the same from the sidewalk. Two houses…

Where Did All the Home Buyers Go?

By Simon Royer, REALTOR® at RE/MAX Icon RealtyIs it just me, or is it really quiet out there?Fewer showings. Less urgency. Open houses where the loudest sound is the furnace. If you're asking why the…

Forget Labour Day: The First Week Back to School Is the Real Start of the Fall Real Estate Market

Labour Day gets the credit, but the real fall market doesn't start until the school buses are running and everyone's back on their routine. Here's why the first week of September, not the long weekend…

Not Ready to Sell Yet? That's Okay.

See What Your Home Might Be Worth

Get an instant estimate using current local market data. No obligation, no pressure.

Find Out When to List

Use our timing calculator to see how your planned list date lines up with the local market.

Get Ready Before You List

Grab my free prep checklist so your home is ready before the photographer shows up.

When Should You List Your Home?

Pick your market and your planned list date. This calculator uses real local days-on-market data and the school and holiday calendar to tell you exactly when you would sell and close, and whether your timing is working for you or against you.

Your market

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How much time do you need to close?

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Simon's recommendation

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Key dates in your timeline

Ready to talk about your timeline? Let's figure out the right plan for your home.

Book a free call with Simon

Ready When You Are

Whether you're ready to list today or just want someone honest to talk to, I'm here when you need me.

Simon Royer, REALTOR® — RE/MAX Icon Realty

Talk to Simon About Selling

See What My Home Is Worth