Sell with Simon Royer

Selling your home is a big decision and you deserve straight answers, not a sales pitch. I help you figure out the right price, get your home ready, and get it sold without the runaround.

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Why sell your home with Simon Royer?

Selling a home is not just signing a contract and putting up a sign. Every decision along the way, from pricing to prep to how you market it, affects your final number.

My approach is straightforward. Professional photography, targeted digital marketing, social media promotion, and a content strategy that already ranks on Google in front of buyers researching in your area. Real marketing, not a lawn sign and a prayer.

I also give you honest guidance on pricing and timing so you are not guessing or overpaying for advice you could have gotten upfront. No pressure, no corporate scripts.

Find out what your home is worth

sell with me

Clear advice. Honest guidance. No pressure.

I price and positions homes based on what is actually happening in the market right now, not what someone hopes to get. My job is to give you the real picture so you can make the call with confidence.

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Message for sellers

Local Market Knowledge

I know Brantford, Cambridge, and Kitchener-Waterloo inside and out. That means accurate pricing based on what is actually selling in your specific neighbourhood, not a generic estimate.

Real Marketing, Not just a Listing

Professional photography, social media promotion, Facebook Marketplace, and neighbourhood content that already ranks on Google.

Straight Talk, no pressure

I tell you what is worth doing before you list and what is not. You make the decisions. I give you the honest information to make them.

A Website that Works for You

Your listing is live around the clock with real-time updates on my site and the major platforms buyers actually use.

Negotiation That protects Your Bottom Line

Years of experience means I know how to get you the best possible deal when offers come in, not just the first one.

Support From Start to Finish

Pricing, prep, marketing, showings, offers, closing. I am with you for every step, not just the parts that are easy.

Transparent Pricing, Always

My commission structure is published right on my site. No surprises at the lawyer's office.

Not Sure Where to Start?

If you already know you are ready here is the exact roadmap from first conversation to SOLD. Hey Simon, I'm Ready to List My Home.

If you want to get your home ready before the photographer shows up, grab my free prep checklist. Before You list: The Complete Checklist.

Curious what your home is worth right now? Try the instant Home Value →

When Should You List Your Home?

Pick your market and your planned list date. This calculator uses real local days-on-market data and the school and holiday calendar to tell you exactly when you would sell and close, and whether your timing is working for you or against you.

Your market

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How much time do you need to close?

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Simon's recommendation

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Key dates in your timeline

Ready to talk about your timeline? Let's figure out the right plan for your home.

Book a free call with Simon

Testimonials

Trusted guidance, real experiences

My Listings

Browse my current and recently sold properties.

Priced at $409,900

3 beds 1.5 baths 1,430 sqft

PRICED AT $319,900

50 Howe Drive Unit 9D

1 beds 1 baths 785 sqft

337 Kingswood Drive Unit 12

Kitchener , Ontario

2 beds 1.5 baths 1,040 sqft

99 Attwood Drive

Cambridge, Ontario

5+2 beds 4 baths 4,262 sqft

15 Hofstetter Avenue Unit 404

Kitchener, Ontario

2 beds 2 baths 907 sqft

3 beds 2 baths 2,255 sqft

42 Bridlewreath Street

3 beds 3 baths 1,944 sqft

6 Bradbury Cres

2+2 beds 2 baths 1,060 sqft

815 William Street

3 beds 2 baths 1,183 sqft

3 beds 2 baths 1,615 sqft

893 QUEENS Boulevard

4 beds 2 baths 2,104 sqft

Latest Blog Posts

Where Did All the Home Buyers Go?

By Simon Royer, REALTOR® at RE/MAX Icon RealtyIs it just me, or is it really quiet out there?Fewer showings. Less urgency. Open houses where the loudest sound is the furnace. If you're asking why the…

Forget Labour Day: The First Week Back to School Is the Real Start of the Fall Real Estate Market

Labour Day gets the credit, but the real fall market doesn't start until the school buses are running and everyone's back on their routine. Here's why the first week of September, not the long weekend…

Why Isn't My House Selling? Sometimes You Need to Change the Lure

Your home not selling doesn't always mean the price is wrong. A REALTOR's fishing analogy for diagnosing what actually needs to change before you cut the price.