Will You Find Your Next REALTOR® on Social Media? (Spoiler: You Already Did)

Let’s be real — if you’re thinking about buying, selling, or investing in real estate, chances are you’ve already scoped out a few agents on social media. Maybe it started with a listing video. Maybe it was a “Just Sold” post that made you pause mid-scroll. Or maybe, you’ve quietly been watching someone (👋) who seems to actually know their stuff.

Welcome to 2025, where social media isn’t just for memes and dance trends — it’s the new way people choose their REALTOR®.

Why? Because You Can See the Difference

The best agents today aren’t just handing out business cards — they’re showing up every day with insights, real talk, and behind-the-scenes looks at what actually happens in this business. That kind of transparency builds trust before you even have a conversation.

But here’s the catch — not all agents are created equal. Some are just good at looking busy online. So how do you tell the difference between hype and hustle?

What to Watch For

Red flags? They're real. Beware of agents who only post glamour shots, generic captions, or vague market claims without context. A strong social presence should reflect deep local knowledge, client success stories (with substance), and a genuine willingness to educate.

On the flip side, the right agent’s feed will make you feel informed, empowered, and maybe even a little entertained. You’ll see real listings, market tips tailored to your area, and client wins backed by strategy — not just luck.

Bottom Line

Social media isn’t just where we scroll — it’s where decisions are made. And if you’re choosing someone to guide you through one of the biggest financial moves of your life, why wouldn’t you want to see how they show up in real time?

So... will you find your next REALTOR® on social media?

You might have already.